"I'd go barefoot all the time if I could."

We hear that sentiment ALL the time! Really. You CAN go barefoot much more often -- even in public! This site has tons of resources to help society become more "barefoot friendly," but you must begin with your own two feet.

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MOM's Takes a Step in the Right Direction

MOM's Organic Market, a grocery retailer in Maryland and Virginia, has reversed their policy requiring that customers don footwear in their stores. We wholeheartedly applaud this decision as a step in the right direction and an example of a business using logic to do the right thing.

In a July 31 blog, "No Shoes, No Shirt, Great Service," MOM's founder Scott Nash stated that one customer's feedback put him "in the fortunate position to learn" about the barefoot lifestyle.

In a letter to Nash, the unnamed customer shared about the experience of being told by an employee to wear shoes. The customer then laid out a well-written argument supporting the barefoot lifestyle. We do not know who this person is, but applaud them as well for standing up for those who prefer to live barefoot.

There is still much work to do, however. Many grocery stores and other retail businesses prohibit barefoot patrons based on dated policies founded on prejudice and ignorance. In fact, many comments to the blog post were highly critical of MOM's decision -- and used equal ignorance in their arguments. The reason The Barefoot Alliance was founded was to advocate on behalf of barefooters throughout the world, and we certainly left a supportive comment.

We encourage all businesses who reject barefoot patrons to read the facts about the barefoot lifestyle on our Website, take a cue from MOM's, and make the right decision to allow barefoot patrons.

If you live in an area nearby a MOM's location and prefer to go barefoot, we encourage you to shop there unshod as a thank you for their consideration and understanding.


Now on Instagram

The Barefoot Alliance is pleased to announce that we are now on Instagram, a social media service for sharing photos and short videos. This expands our social media presence into one of the more popular visual social media platforms. We'll use this medium as a way to share content about various barefooting experiences on which our supporters embark around the world, and post informational stuff about going barefoot in our daily lives.

You can find our Instagram stream at "WeAreBarefoot" on the Instagram app for iOS or Android, or the Web at http://www.Instagram.com/WeAreBarefoot.

Don't forget! We're on Facebook and Twitter as well. We're also working on content to post to our upcoming YouTube channel, so keep an eye out for that.


Hiker Hits 2,000 Barefoot Miles

Bob Neinast's son hiking up Chaco Canyon in New Mexico in May 2013Bob Neinast, long-time barefooter from Ohio, reported on his blog today that he has officially hiked more than 2,000 miles barefoot. That's approximately the distance between Los Angeles, California, and Chicago, Illinois. He also estimates he hiked at least 1,000 miles prior to keeping records, but doesn't include those in his official number.

Neinast has hiked all over, from rocky canyons to tree-filled forests. He reports, "the hikes include the South Dakota Badlands (gumbo), Yellowstone (Hoodoos), the Grand Canyon, Chaco Canyon, Zion National Park, Bryce National Park, and myriads of locations around Ohio."

"Folks marvel at it, but it is really the easiest thing in the world."

As part of his blog, he posts various topographical maps and photos of his hikes -- and many are impressive. The reports give the reader insight into many natural areas that many of us will never experience.

Bob's barefoot hikes are a sterling example that our feet are capable of so much more than many people give them credit for. One excuse that many "experts" give for recommending against barefoot living is that people were never meant to walk on the rock-hard man-made surfaces we have today. Neinast's barefoot hikes in some of the rockiest places in the United States show that people can walk barefoot successfully in places even far less soft and refined than the floors of your local retail shop.

"Folks marvel at it, but it is really the easiest thing in the world," he said in one recent post of hiking barefoot on rocky surfaces.

Bob Neinast hiking the Grand Canyon in May 2013"You’ll get podiatrists making these outrageous claims that our feet were not evolved to hike/walk/run on 'unnatural' surfaces like asphalt or concrete. All you have to do is hike a bit on these sandstone cliffs to realize how silly that is."

We encourage our supporters to try out barefoot hiking if you haven't already. You will probably find it to be an amazing experience.

We congratulate Bob on his barefoot hiking milestone and wish him the very best for many miles to come!

To read more about Bob and his barefoot journeys, visit his Website at Ahcuah.com.