"I'd go barefoot all the time if I could."

We hear that sentiment ALL the time! Really. You CAN go barefoot much more often -- even in public! This site has tons of resources to help society become more "barefoot friendly," but you must begin with your own two feet.

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Update Your Links: 'Primalfoot' Resources Expiring

Persons with Websites and other online resources linking to early "Primalfoot Alliance" brand content will want to update their links by Tuesday, March 18, when these resources expire.

When our current name, The Barefoot Alliance, replaced the "Primalfoot" name in 2013, the former Website URL, PrimalfootAlliance.org, was retained as a redirect to the new site. On Tuesday, PrimalfootAlliance.org and any associated redirects will expire and not transfer visitors to our current URL.

Please change any and all links containing "PrimalfootAlliance.org" to "BarefootAlliance.org".

Anyone who participated in the Primalfoot Alliance affiliate program and posted the associated badge to their site(s) will notice in the supplied HTML code that it still pulled from and linked to PrimalfootAlliance.org after our name change.

Now, we would love for anyone who supports the Barefoot Alliance to post our badge to their site(s) with the following new code:

<a href="http://www.barefootalliance.org/" title="The Barefoot Alliance: Barefoot is human. We are barefoot.">
<img src="http://www.barefootalliance.org/storage/affiliatedata/AffiliateBadge.png" alt="The Barefoot Alliance: Barefoot is human. We are barefoot." />

That code will display a badge that looks like this:


The old Primalfoot Alliance Facebook page will also be deactivated on Tuesday, March 18. Our friends and followers are encouraged to Like our current page at Facebook.com/TheBarefootAlliance.

Twitter and Instagram users will continue to find us on those respective services at @WeAreBarefoot.

Questions? Please reach out to us on our Contact page and we'll be happy to help.


Help! Wanted: Passionate Volunteers

It may be the middle of winter (in the northern hemisphere), but with the new year our advisory committee is looking for help in advocating for bare feet when nicer weather approaches.

Do you love going barefoot? Are you social media savvy? Do you have experience and an oddly-elevated interest in Web development, graphic design, media production, database programming, finance, retail, community building, or research? Do you have a general passion for advocating for people who go barefoot? If you answered "yes" to these questions, consider joining our movement!

"Image courtesy of Danilo Rizzuti / FreeDigitalPhotos.net"If we're going to continue growing our advocacy of barefoot living, we must grow and our programs and exposure must grow.

We are seeking dedicated volunteers to coordinate and lead various programs of The Barefoot Alliance in 2014 and beyond.

These volunteers would also serve on our Advisory Committee, assisting founder Michael Buttgen in organizational decision making. 

We're looking for barefooters -- or those who have a passion for helping us out -- to fill the following needs:

  • Message Managers - These people consider themselves social media "power users." They think in hashtags when online. They know the ins and outs of Twitter, Facebook, Instagram and other platforms. When's the best time to post a tweet for maximum exposure? These folks can tell you. What blog subjects will pull in the greatest exposure? They know.
  • Multimedia Mavens - They have that "eye" for artistry and design. Well versed in still photography and videography, these people also have a passion for all things "cool" and creative. They want to make a statement with what they make and are willing to go that extra mile to put a polish on their work.
  • Data Developers - Simply comfortable with code. These people LOVE getting the nitty gritty of database creation and management, and can troubleshoot a finnicky Website without breaking a sweat. Want to set up a database of members and/or groups throughout the world and map where they're located? (hint, hint) They reply with "Challenge accepted!"
  • Community Coordinators - These are the "people people." They'd love to bring people together for a common cause, and they love planning events and outings for those groups. Experienced in keeping calendars, working with vendors, sending out reminders, and running activities, they are comfortable in both online chat rooms and coffee shops.
  • Research Rats - If "studies have shown" something, we want to know about it, verify its validity, and be able to cite it. These people love to look up this stuff AND analyze study methodology. If there's a policy, law, or lack of a policy or law about going barefoot, we want to know that, too. Furthermore, they might find it "fun" to dig through court cases that have to do with bare feet.
  • Financial Fundraisers - Money may not buy happiness, but it can sure solve a lot of problems and pay for really great stuff. These people have experience and are good at finding ways to raise money and do an amazing job of helping keeping track of it. (It may seem strange to think funding is necessary to advocate for bare feet, but many programs that could be very effective would never work without funding.)

We don't have the ability to pay anyone for their help right now, but that may be a possibility in the future. Hopefully, making positive strides toward a more barefoot-tolerant culture can be reward enough right now.

If you think you "fit" with one of the categories above and would be interested in helping The Barefoot Alliance, please fill out our volunteer application form at the following link and let's talk.

Apply to Volunteer


We Have a Dream

Fifty years ago today, on August 28, 1963, Dr. Martin Luther King, Jr., gave his famous "I Have a Dream" speech which called on America to judge others not by the color of their skin, but by the content of their character. We at the Barefoot Alliance appreciate these words, and hope to extend the spirit behind them to the barefoot lifestyle.

For decades now -- almost as long as it's been since Dr. King shared his dream -- countless businesses have displayed signs prohibiting people from entering without footwear. They have displayed signs saying, "No Shirt, No Shoes, No Service." Those signs were originally meant to keep out those "undesirable" hippies and other citizens who broke norms and went against the flow.

That trend to keep out "undesirable" elements continues today, but it's also wrapped in ignorance and assumptions. Even though there are no health codes, laws, or other regulations saying people cannot go barefoot into businesses and restaurants, the idea remains that Americans must wear shoes when they go out in public.

But it's not just that. Our public schoolchildren must also wear shoes in case some mysterious and catastrophic tragedy happens at any moment -- you know, to protect their feet. What isn't required, however, is for every student to wear a hard hat and protective gloves to climb out of that same potential, phantom rubble.

Employees in various job positions at various employers are also required to wear shoes for no practical reason other than "professionalism." That means a female legal assistant's feet may hurt all day walking back and forth throughout their agency's nicely-carpeted offices wearing heels required by company policy. A cashier at the local grocery store may have to wear hot, sweat-inducing shoes just to stand in one place to ring up Doritos, ground beef, produce, and more throughout his shift.

"As a barefooter ... I have been called derogatory names; I have been denied a table at a restaurant; I have been forced off an airplane; I have been escorted by security to the nearest exit. Most ironically, I have been denied a seat on a bus by a black female driver."

Friends, there are SO many reasons that people should go barefoot -- and be allowed to go barefoot -- in their daily lives. We say it over and over on our Website and social media: Barefoot is human. We are supposed to go barefoot! Our feet are made to function well without shoes and shoes cause most of the foot problems that humans deal with.

So we have a dream. In early 2011, our vice president and author of The Barefoot Book Daniel Howell, PhD, shared this dream on his blog and we post it again to share our vision and pay tribute to Dr. King:

"I have dream that Americans will one day be free to live barefoot. My dream may seem trivial, but it is not. It is not trivial because at its core it is a struggle against an oppressive attitude toward differences. It is a dream that we will stop shunning those who think outside the box. We say we celebrate such thinking, but we lie. In truth we actively oppress innovative thinking and it’s only through much toil and sweat on the part of such thinkers that real change ever happens among the masses.

I am white. I am educated. Indeed, I am privileged to be among the small portion (less than 1%) of the population with an esteemed doctorate degree – in biochemistry no less, one of those hard sciences that has obtained almost idolistic authority in Western thought. As ‘Dr. Howell, university professor’ I am a respected member of my community. As a barefooter, I have felt the sting of blatant and hateful discrimination: I have been called derogatory names; I have been denied a table at a restaurant; I have been forced off an airplane; I have been escorted by security to the nearest exit. Most ironically, I have been denied a seat on a bus by a black female driver. But I have a dream that one day doing something as healthy – and legal – as going barefoot will be acceptable to my fellow Americans.

I have a dream that little white children and little black children can play together barefoot in the gymnasium. I have a dream that one day employees will be recognized for the quality of their work rather than the price of their wingtips or pumps. I dream of a day when the ‘barefooter’ is applauded for making the more natural and healthier choice to shun her shoes; a choice made not only for the health of her feet but maybe because she also refuses to subvert herself to the role of temptress in high heels in order to be a corporate player.

Truly, I dream of a day when shoes (or the lack thereof) are a non-issue.

They say you can tell a lot about a man by his shoes, but I long for a day when we will be judged by our hard work, our commitment to excellence, our creativity and ingenuity… by the content of our character and not by the shoes on our feet.

Am I insulting Dr. King? Am I trivializing his dream or making a mountain out of a molehill? I don’t think so because ultimately my dream is not about feet, it’s about the end of discrimination in all its forms. It’s about acceptance."

We feel that this is a worthy and legitimate dream to have. Do you share that dream?