"I'd go barefoot all the time if I could."

We hear that sentiment ALL the time! Really. You CAN go barefoot much more often -- even in public! This site has tons of resources to help society become more "barefoot friendly," but you must begin with your own two feet.

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Entries in social-media (3)

Thursday
Aug282014

Remind Others That #BarefootIsHuman by Using Hashtag Online

Please use the hashtag #BarefootIsHuman when sharing the benefits of living without shoes on social media.

The Barefoot Alliance has begun promoting this hashtag to go along with our tagline of the same message. While other hashtags like #barefoot and #barefooting may be used, those hashtags are also used by others for promoting topics not related to living without shoes. We recommend that #BarefootIsHuman be the first option when promoting the barefoot lifestyle.

We've also created a new page on our site to explain what "Barefoot Is Human" means -- that living barefoot isn't the removal of shoes, but remaining who we are by never putting them on in the first place.

Some guidelines and recommendations:

The best way to use the hashtag on social media is to capitalize the first letter of each word in the hashtag (i.e. #BarefootIsHuman). Please avoid leaving all letters lower cased, as it is more difficult to read without capitals.

While we encourage the hashtag's use on all social media platforms, we especially ask that it be used on sites where we have a presence. The Barefoot Alliance is on Facebook, Twitter, and Instagram, so be sure to use it there as much as appropriate.

Thank you for your support and advocacy of barefoot living!

Monday
Jul152013

Now on Instagram

The Barefoot Alliance is pleased to announce that we are now on Instagram, a social media service for sharing photos and short videos. This expands our social media presence into one of the more popular visual social media platforms. We'll use this medium as a way to share content about various barefooting experiences on which our supporters embark around the world, and post informational stuff about going barefoot in our daily lives.

You can find our Instagram stream at "WeAreBarefoot" on the Instagram app for iOS or Android, or the Web at http://www.Instagram.com/WeAreBarefoot.

Don't forget! We're on Facebook and Twitter as well. We're also working on content to post to our upcoming YouTube channel, so keep an eye out for that.

Tuesday
Jun252013

There Are More of Us Than You Might Think

In our advocacy for barefoot living, it's prudent for The Barefoot Alliance to get some kind of idea of how many people have an actual interest in going barefoot when they feel they can't. Knowing this gives legitimacy to the cause and bolsters our interest in moving it forward. There are a few ways to measure numbers, however it is admittedly difficult to gauge the numbers with statistical certainty without hiring some fancy (expensive) research firm. Still, some interesting figures have come up over the years with the most recent being a simple "poll" of tweets on the topic.

As part of  our presence on Twitter we monitor search results for tweets that use a number of keywords and phrases related to barefoot activity. There is some "noise" -- mentions of the Barefoot brand of wine, for example -- but we've done enough tweaking to our searches to get good returns when someone tweets about their desire to go barefoot.

In a search of all tweets posted from Saturday, June 15 through Friday, June 21, 2013, we discovered a (mean) average of 26.9 tweets per day in which someone posted a desire to go barefoot by saying that they "would" or that they "wish" they were able to. The standard deviation was 6.15.

A sample:

 

 

 

It's important to understand that we were quite strict with what "counted" and what didn't. We looked at the sentiment in each tweet, counting only those tweets in which the poster specifically expressed a desire to go barefoot.

Many sentiments were "retweeted" several times -- look at the last one above -- but do retweets count as a endorsements of the original tweet? We didn't count retweets just to be safe.

What we wonder is, if roughly 27 people a day, at a reasonable minimum, are willing to tweet they'd rather be barefoot, how many more have the same desire but don't post it?

Then again, how many people posted something like that but their phrasing didn't meet our search criteria? How many others share that desire but aren't on Twitter at all?

A couple of years ago, our founder, Michael Buttgen, conducted a Facebook poll asking a simple question: "Would you go totally barefoot in public if it was socially acceptable and the weather was nice?" While admittedly unscientific, it was meant to get a rough idea of where people's heads were at. He discovered that 3/4 of Facebook users who answered the question would go barefoot in public at least "some of the time" if they the conditions were right.

Based on these results, we believe it's reasonable to assume that there are a significant number of people -- especially people on popular social media outlets -- who would be interested in going barefoot more often. The question is, "how do we educate and inform that going barefoot is safe, hygienic, socially acceptable and that there's a LOT of us out there so that those who want to go barefoot will start going barefoot?"

More to come on that.