I would like to take a brief opportunity to share where we are at ahead of our "hard launch," when our site and services begin in earnest.
As you may know, we were hoping to have this organization's hard launch prior to June 1. That, obviously, did not happen. Why? Life happened. Because we on the leadership team are all regularly employed elsewhere and have personal lives, we haven't always been able to devote to this cause the time we'd like. Because of that, our expectations of having everything going by June 1 were unrealistic.
But fear not. Know that, behind the scenes, we have been in discussions about a number of issues. Our Advisory Board has been very helpful in developing and refining strategies that will assist The Primalfoot Alliance in being the most effective organization possible when we launch. We continue to discuss the best way to approach some issues -- and there have been disagreements on some of them. I know that in the end, however, these discussions will bear fruit in the form of a more solid foundation on which to rest this organization.
Please bear with us. We want to launch soon, but we want to do it "right." I, personally, am more interested in waiting to come out with a bang rather than fire now with only a fizzle.
We appreciate the assistance you all have offered and will continue asking for your help in the coming weeks. The emails we've received have been truly inspiring and have reminded us of why we all are behind this cause. The advice many of you have given has been very helpful in providing background, history and even advice regarding the cause of barefooting. That, to me, is truly what this alliance is all about. Very soon I will post a request for you to help us "humanize" the cause, for it's real people like yourself -- not scientific studies and hard evidence -- that will initially convey the benefits of going barefoot. We also anticipate announcing an official affiliation program that will create mutually-beneficial partnerships with related blogs and sites.
Thank you for your support and for your patience. There is a lot of great stuff to come. Hang in there and keep those feet bare! In the mean time, we always encourage you to connect with us via email (Connect@PrimalfootAlliance.org) on our Facebook page and Twitter.
"Barefoot" Michael Buttgen
Founder and President
The Primalfoot Alliance