Welcome to the new Barefoot Alliance! For more than a year, plans have been in the works to change the Primalfoot Alliance brand to this one. It is a much more clear identity for all supporters of bare feet to get behind, and we hope it goes far and is a key element in ushering greater societal acceptance of those who choose to live barefoot.
The symbol of our transition period was a cocoon. It was a symbol of the metamorphosis that was taking place behind the scenes. In much the same way a caterpillar becomes a butterfly, this organization was becoming a new creature. Part of the transition period was some time off. Part of it was just time to deal with "life," as we call can understand. Now, it's time to be reborn.
Our core focus has remained the same: standing up for those who prefer to live barefoot.
Our mission, though slightly adjusted, is that "We advocate for people to go barefoot and let feet live free in their innate condition."
The Barefoot Alliance will have similarities to its previous brand, but also plans to use new strategy. We learned a lot since the "primalfoot" brand was launched in early 2010. Not only did we learn what people want to see from our Web site and social media, but we also learned what works best when it comes to sharing the benefits of barefoot activity and -- especially -- what brings about the greatest societal acceptance of barefoot living.
Over the coming days, weeks, months and even years, The Barefoot Alliance will be launching many initiatives to help grow the barefoot community and help the barefoot community advocate for each other. Some of them include:
- A Youtube channel with videos on various topics ranging from educational to legal to fun stuff.
- New resources to help barefooters spread the "good news" of bare feet in their respective areas.
- A directory of barefooting groups throughout the world and news about their various activities.
We also hope to expand on some things we were already doing. The goal is to post more updates to the blog, be they news about the Barefoot Alliance or sharing other information related to barefoot living. Likewise, we hope to more consistently post content to our Facebook page and Twitter accounts that our supporters will want to read and pass along.
We need your help!
If something about what we just said really piques your interest -- say you're good at coding databases that might be useful for creating a directory or you're quite the video producer and can help us make some videos -- we ask that you reach out to us on our Contact page.
Admittedly, some things from the "primalfoot" era were lost along the way. It turns out, a lot of what we were doing before didn't work or were not sustainable. We appreciate the willingness of various Website and blog owners to be affiliated with our site, but that official program was unsustainable and had to end (although we will still maintain the badge that so many embedded on their sites). The FAQ section was thorough and informative, but rarely read.
So here we are, starting over as a new "creature" with all the knowledge we acquired from before. Again, some things will stay the same. Some will change. But we will continue to advocate for bare feet, because "barefoot is human."